Market size and trend

In last fifteen years there has been a considerable rise in the number of Iranian immigrants in UK. Based on immigration statistics published by UK Refugee Council the number of Iranian migrant granted UK citizenship increased from 1,904 in 2000 to 5540 in 2011 (Figure 1). Although many of them have chosen to reside in the South and Midlands, nonetheless the North regions have significant numbers of new refugees and asylum seekers. According to Home office statistics in 2012, 800 Iranian migrants have attended British citizenship ceremonies in these regions. These staggering numbers of Iranian immigrants underscore the necessity of the organization.

Figure 1: The number of UK Citizenship granted to Iranian between 1990 and 2012


Source: Statistics gained from UK Refugee Council website 


Costumers

Core costumer groups

According to on ethnic group and country of birth figures published by Office for National Statistics 600 people with Iranian ethnic group are living in the city of Hull. The statistics shows that most adults are themselves immigrants; the second generation are quite young, and so there are relatively few adults of Iranian background born and raised in the UK. Table 2 represents the distribution of Iranian residents in the north regions based on age, gender and place of birth.

Table 1: Iranian residents in the north regions based on age, gender and place of birth

Gender
M
F
M
F
M
F
M
F
Age
1-10
1-10
10-20
10-20
20-40
20-40
40 & above
40 & above
Borne in Iran
25
34
123
66
745
521
766
542
Second  Generation
135
144
43
54
21
32
11
9
Total
160
178
166
120
766
553
777
551
The number of Iranian ethnic group living in the North regions based on their gender and age

Three important customer segments can be identified from these statistics outlined in table two:

Table 2: Main customer segments

Segment (I)
Date of Arrival
Arrived in last 2 years (128)
Arrived in last 10 years (1800
Segment (II)
The place of birth
Second Generation (442)
Born in Iran (2829)
Segment (III)
Gender
Male  (1869)
Female (1402)



Other costumer groups

It’s worth considering other customer group similar to Iranian immigrants. These potential customers can be other immigrant with ethnicity similar to Iranian such as Afghan, Kurdish and Arabs.